1

Serve as an
outsourced
marketing
resource.

From strategic planning through execution, SaraSource provides comprehensive marketing support for your organization. We can assume the role of your virtual marketing team or serve as an extension of your existing marketing department.

  • image itemStrategic marketing and business development planning
  • image itemWebsite direction and development
  • image itemContent strategy and creation
  • image itemStrategic communications and social media
  • image itemProfessional development training
  • image itemStrategic event management
  • image itemCommunity engagement planning and implementation
img

2

Serve as an interim
marketing strategist.

Our “Transition Management” services help you make a key hire while continuing to develop or execute your organization’s marketing strategy so you do not lose momentum. It is a thoughtful process that allows your firm to take the proper time to bring on the best candidate for long-term success, ultimately saving you time, energy and dollars.

THE TRANSITION MANAGEMENT PROCESS:

  • image item

    CONDUCT A NEEDS ASSESSMENT

    Audit what is working vs. what is not and interview firm leadership to determine how to address the needs moving forward.

  • image item

    CRAFT JOB DESCRIPTION

    Using needs assessment, create a description that helps attract the candidate that best suits your firm’s needs and goals.

  • image item

    IDENTIFY AND VET THE BEST CANDIDATES

    Target those professionals who are a match for both skill set and style.

  • image item

    HIRE THE RIGHT FIT

    Work in tandem with your leadership and administrative team to conduct interviews, make the offer and aid in successful onboarding.

  • image item

    GUIDE SEAMLESS TRANSITION

    Integrate the new professional and transfer the marketing leadership responsibilities.

saravandusen-01

SARA VAN DUSEN, FOUNDER Sara is a marketing and business development professional with more than 15 years of experience in the legal and professional services industries. As Founder of SaraSource, she leads a team of professionals who work closely with clients to create and execute integrated marketing strategies that lead to increased visibility, client loyalty and new business generation. Sara advises on client retention, including growth strategies and key client initiatives. Prior to launching SaraSource, she spent 10 years as a senior in-house marketing and business development professional for regional and international law firms. Sara has trained thousands of professionals to leverage traditional and digital marketing methods to develop a personal brand and build an effective referral network.

saravandusen-01

CORINNE SHEEHAN, CLIENT SERVICES & EVENTS MANAGER Corinne is a marketing and events professional with a focus on the professional services industry. She works with clients to execute strategic marketing initiatives and events that increase client loyalty and brand visibility. Corinne serves as project manager for clients in a variety of capacities including: marketing collateral materials, digital marketing and social media efforts, content, website maintenance and competitive research. She also has experience planning large scale events, including conferences, trade shows and galas as well as intimate networking receptions, client appreciation events and seminars.

saravandusen-01

SHANNON KEANY, DIGITAL MARKETING & EVENTS Shannon is an integrated marketing communications and events professional with more than 20 years of experience in the professional services, legal, technology and non-profit industries. She helps clients create and execute marketing strategies and events to increase their organization’s visibility and impact. Shannon is a seasoned event planner with extensive experience managing large and small-scale events, including awards shows, galas, trade shows, golf tournaments, seminars and networking dinners. She also helps clients develop and execute digital marketing campaigns such as email communications, website optimization, thought leadership content and social media campaigns.

Organizations We Support

Association for Corporate Growth / Friends of CASA (Court Appointed Special Advocates) / KidWorks

Legal Marketing Association / Meeting Professionals International / SPOT (Saving Pets One at a Time)

Orange County Museum of Art Contemporaries / Society for Incentive Travel Excellence

Copyright SaraSource 2017 All rights reserved | Design by SaraSource